Managing Obsolescence & Increasing Product Lifespan

In previous blogs we have discussed product obsolescence and how to avoid it. In our last article on the topic we spoke about focus groups, social media polls, analytics, user forums and third party review tools such as Trustpilot.

However, with such a strong focus on moving towards more sustainable living, we can also address the full lifecycle of the product. We can home in on the implications of the products successes, or indeed failures, on the environment as well as on your own business, and of course, the impact to the customer.

Product Vision – What Is It and Why Do I Need One?

A Product Vision is best described as a statement which conveys the very essence of your concept.

You will address the problem the product will solve, who the product is being created for, as well as why you need to create it at this moment in time.

This statement is beneficial to team members for clarity and purpose in what you are collectively trying to achieve. It is also a useful tool to share with other stakeholders in the business, such as investors or any other influential entities involved in your product design journey.

Product Design in a Post-Pandemic Climate; Working with Entrepreneurs & Product Design Partners

With the end of Lockdown in sight (well, at the time of writing in any case), we are looking to the ‘new normal’ to see how we can work with entrepreneurs and product design partners alike, to help us all thrive, with some super post pandemic productivity!

Design, Development & Determination – Let’s Try That Again Shall We!

This time last year we were busy uploading all the excitement for what we thought might lie ahead in 2020 for every product design partner in our network, and beyond. Little did we truly know, just what we were letting ourselves in for, by ringing in that New Year!

2020 – A Revolution in Product Design?

As the strangest year that was 2020 comes to an end we thought we’d do a quick round-up of the year that no-one truly expected! Outsourcing your product design and enticing entrepreneurs to unleash their concepts were our two key objectives as 2020 dawned upon us. But who truly believed the landscape would shift quite so dramatically?

Image depicting software code in multicolour displayed on screen

Software for Product Design – Programming to Propel Your Product

Do you have a concept to bring to life that requires software capability? If so, how much attention have you given to this aspect of the project? When considering software for product design, it is important to make sure you are working with a team who fully understands your end goal, and feel confident to help you make it happen.

2 team members working through a problem on a white board with luminous sticky notes

Product Design Engineers – How to Expand Your Team Without the Red Tape!

Finding the right product design engineers can be a challenging task. Not only are you looking for top quality recruits, but you will most likely want to scale quickly to get your workflow moving and overall, reduce the faff!

Preventing Obsolescence & Staying Relevant In Your Market

Welcome to the final instalment in our blog series on how the product design journey works from end to end. We hope that by now we’ve provided you with some useful tips and insights on how you can ensure your product design journey runs as smoothly as possible, from start to finish. To round off this series, this feature is all about preventing obsolescence.

Marketing Your Product – How to Launch The Finished Article

We’ve covered a myriad of topics during this blog series, and as we draw a little closer towards the end of this journey, it’s time to look at marketing your product and how to launch that finished article for your customers to find and buy!

Protecting Your Product

Our next instalment in our blog series on taking your product to market, focuses on protecting your idea. You’ve already invested time, energy and money in bringing your concept to life, so don’t forget to make sure you try and protect yourself from copycats; whilst we understand that your vision is unique to you, someone else may well have a similar concept in mind. Give yourself the best chance of commercial success and choose the most suitable forms of legal protection for your idea and product. This article will help you to understand the different types of intellectual property (IP) protection, how they differ and how to go about it.

Understanding Product Design Terminology

Over the past few months you might have caught our blog series, which focuses on giving you, the client, as many tools as possible, in order to make your product design journey the smoothest and most enjoyable experience possible. This month we turn our focus to understanding product design terminology.

Setting Expectations & Understanding Scope in Product Design

This month, as part of our product design know-how blog series, we’re talking about setting and managing expectations, and understanding how to determine and manage the scope of a project. Product design is a pretty involved process, can be fairly costly and is also usually quite an exciting journey to be part of, so it stands to reason that it can be easy to get caught up in the moment.

The Design Process - Imagery Breakdown

The Design Process: A Masterclass

Achieving a beautifully designed new product, featuring all the key elements for success in the market place, is no mean feat. After all, you will need to achieve not only a fantastic user experience, but you’ll need to meet the desired outcomes for both the business and the end user in order for the product to become a success. Enter, The Design Process.