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Managing time, resources and information to plan successful product development.

Research & Feasibility


At the start of any project, milestones, tasks and pathways need to be set for the designers which, along with correct team selection and task allocation, will ensure the project progresses smoothly. Keeping development on track with clear communication and monitoring is our project manager’s domain as well as the team’s responsibility.

Our tried and tested design methodology and in-depth research can help suggest which products could be developed next, how your ideas can be brought to life or how your current product could be renewed for a more successful life cycle. Our team is focused and efficient, approaching tasks with innovative planning and development structures to get your product to market sooner.

Planning and research to keep ahead

Strategy and Research

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Strategy and Research

Planning and research to keep ahead

At the start of any project, milestones, tasks and pathways need to be set for the designers which, along with correct team selection and task allocation, will ensure the project progresses smoothly. Keeping development on track with clear communication and monitoring is our project manager’s domain as well as the team’s responsibility.

Our tried and tested design methodology and in-depth research can help suggest which products could be developed next, how your ideas can be brought to life or how your current product could be renewed for a more successful life cycle. Our team is focused and efficient, approaching tasks with innovative planning and development structures to get your product to market sooner.


Feasibility studies are something you may wish to consider in developing a product. These studies focus on developing and understanding how a product might work. Conficio will work with you to build and understand your market including user data to produce a full design specification. This may include discovery or innovation studies to see where new opportunities may exist. Our expert design engineers bring knowledge from a diverse range of fields; focusing on how ideas might be brought to life, the processes, risks, costs and timelines involved.

Feasibility studies bring our knowledge and experience to your products and ideas. Our design engineers will focus on the practicalities of manufacturing and supply; safeguarding your design for future development and minimizing the need for re-designs and lengthy DFM cycles later on in development.

Discovery and understanding

Feasibility Studies

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Feasibility Studies

Discovery and understanding

Feasibility studies are something you may wish to consider in developing a product. These studies focus on developing and understanding how a product might work. Conficio will work with you to build and understand your market including user data to produce a full design specification. This may include discovery or innovation studies to see where new opportunities may exist. Our expert design engineers bring knowledge from a diverse range of fields; focusing on how ideas might be brought to life, the processes, risks, costs and timelines involved.

Our design engineers will focus on the practicalities of manufacturing and supply; safeguarding your design for future development and minimizing the need for re-designs and lengthy DFM cycles later on in development.


A detailed analysis of your users’ real-life environments provides essential information to feed into the design process, enabling optimisation and fine-tuning of products for their intended purposes.

User research based solely on third party providers or Q&A based approaches can create false impressions, as users can tend not to say precisely what they mean or are led to particular answers by the nature of questioning. Producing first hand ethnographic test results means our designers can see the relationship between users and products in everyday life and refine design solutions to perfect them.

Understanding your demographic

Ethnographic Research

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Ethnographic Research

Understanding your demographic

A detailed analysis of your users’ real-life environments provides essential information to feed into the design process, enabling optimisation and fine-tuning of products for their intended purposes.

User research based solely on third party providers or Q&A based approaches can create false impressions, as users can tend not to say precisely what they mean or are led to particular answers by the nature of questioning. Producing first hand ethnographic test results means our designers can see the relationship between users and products in everyday life and refine design solutions to perfect them.


Experience in market and consumer research is essential for successful product development. Understanding your consumers on a macroscopic level will influence the overall product design and features. Considering ethnology, anthropometrics and ergonomics are all crucial factors for a product to enter the lives of users. This is especially important if your goal is to encompass users from a wide range of backgrounds, cultures, physical capabilities and sensitivities.

Product research can be produced and documented with varying methods, including user groups, reverse engineering, market analysis, immersive testing and functional testing. All these methods will be analysed and measured against development to produce superior products and design solutions.

Consumer and product research

Product Research

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Product Research

Consumer and product research

Experience in market and consumer research is essential for successful product development. Understanding your consumers on a macroscopic level will influence the overall product design and features. Considering ethnology, anthropometrics and ergonomics are all crucial factors for a product to enter the lives of users. This is especially important if your goal is to encompass users from a wide range of backgrounds, cultures, physical capabilities and sensitivities.

Product research can be produced and documented with varying methods, including user groups, reverse engineering, market analysis, immersive testing and functional testing. All these methods will be analysed and measured against development to produce superior products and design solutions.


Analysis

Analysing competitor devices is a thorough process comparing feature sets, market share, popularity, user interface and user experience. This analysis narrows down market requirements, giving us opportunities to develop and bring to market a product that the end user has always wanted or that hasn’t yet been achieved by competitors.

Competitor device analysis includes user trials and focus groups to find user preference for different features, forms, functions and aesthetics. This gives us a view into the relationship between user and product. Understanding these relationships gives an in-depth knowledge on how products influence an individual’s daily lives, and how a product can be integrated into subconscious routines and habits.

Competitor device analysis

Analysis

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Analysis

Competitor device analysis

Analysing competitor devices is a thorough process comparing feature sets, market share, popularity, user interface and user experience. This analysis narrows down market requirements, giving us opportunities to develop and bring to market a product that the end user has always wanted or that hasn’t yet been achieved by competitors.

Competitor device analysis includes user trials and focus groups to find user preference for different features, forms, functions and aesthetics. This gives us a view into the relationship between user and product. Understanding these relationships gives an in-depth knowledge on how products influence an individual’s daily lives, and how a product can be integrated into subconscious routines and habits.